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As previously announced, Ube has renamed their company/product line to 'Plum'. Their website is now online, and it looks like the pre-order discount is expiring in a week (price going from $79 to $89), so if you have any interest in this product, you should consider ordering now.
- Mar 11 2014 03:32 PM
- by Dan (electron)
A message from the Plum (previously Ube) CTO, Chris Weaver, on Plum's position on security for the internet of things.
Plum, Security and the Internet of Things
The Internet is a Dangerous Place
Welcome to the wild, wild west. At any given moment, literally millions of people are trying to gain control of any device connected to the Internet. Some people do it for the challenge. Others have more sinister intent. Regardless of the motive, what’s hard to grasp is the sheer number and technical ability of those trying. This simple misjudgment of numbers lulls engineers and system designers into a “good enough” zone of comfort. Examples of decent security implementations abound, alongside stories of hackers who walked right through them all. Engineers protected. Hackers laughed.
Here’s the difficulty: software engineering is very complex. Creating an application with seemingly simple functionality takes time and significant thought. Years of hard-won experience making complicated devices function don’t translate easily into defending devices against attacks. In school and at work, we are taught to write solid code that behaves gracefully in every predictable circumstance. Getting code to work properly is hard. Getting code to work while gracefully handling unexpected inputs is REALLY hard. However, writing code that can survive intentional targeted attacks is a very different game.
The Belkin WeMo security breach is unfortunate, and we empathize with the Belkin team regarding the frustration they must be feeling. A well thought-out Internet security plan is, at best, a Hoover Dam holding off a flood of motivated techno-guerillas fighting for the opportunity to win notoriety as the one who broke the dam. Fortunately, just as there are smart ways to design strong dams, there are also smart ways to design strong Internet security.
At Plum, we’ve made security a fundamental piece of the design and development conversation from inception. We know that a collective of Internet guerillas is smarter than any one team. We also know that perfect security does not exist. Given enough time and enough resources, any lock can be picked. We also know that security is part psychology and part technology. Essentially, keeping malicious hackers out is primarily about making it harder to break in than it’s worth.
More Layers of Security Is Better
The best way to discourage an intruder is to build multiple, independent layers of security. For example, as a West Texas native, I can tell you that thorny bushes and stinging nettle won’t stop me from riding my horse through a field, but also facing thick mesquite sure is discouraging. Add in some poison ivy, and I’ll change my travel plans. Plum is using multiple methods to keep data safe and the system secure. A multi-layered approach is more effective than having a single, or even a few, layers. Multiple, independent layers of security increase overall security by providing more barriers for potential hackers to overcome. Independent layers ensure that if one security method is compromised, the breach is limited and detected quickly. Our system is designed to halt a hacking attempt, even if one or more points of security fail. We are taking an aggressive approach to implement security to make sure your data and your devices stay in your control.
Encryption and Secure Communication
At Plum all device-to-server communication uses cryptographic protocols much like browsers use, when communicating with banks and other high security web sites. All data transferred between devices and our servers is encrypted using strong encryption methods. Additionally, we authenticate our servers using several methods to ensure that the server we think we are talking to is, indeed, our trusted server.
Engaging the Experts
We believe in consulting with Internet security experts and recognized leaders to ensure we are on the right path when it comes to security. Thus, we are assembling a Security Advisory Board that will verify that we have the best possible security plan in place well before we ship our first units.
Engaging the Crowd
Because we believe that the population of Internet prowlers is very large, we want to learn from them. Thus, we will host hack-a-thons where individuals will have the opportunity (in a controlled environment!) to hack into our devices. Those who succeed and share their methods with us will be paid a bounty and enjoy Plum-sponsored notoriety. With each hack-a-thon, we will learn more about how the security world is evolving, allowing us to adapt our strategy for keeping our system safe and secure.
We at Plum take security very seriously. Our platform will be among the most secure on the market. We already have a great design. We’re gathering the right team and will be testing and hardening our system through rigorous pounding. We have one clear goal – to keep your data and your devices safe!
- Feb 25 2014 02:15 PM
- by Dan (electron)
It looks like Ube is making great progress, and is still right on track (and ahead in some cases) with their light switch. Current Schedule:
- Tooling Kickoff - January - *Pushed to February
- First PCB in lab: March - Slightly Ahead of schedule
- First mechanical articles: May - On schedule
- Regulatory start: May - On schedule
- External beta testing begins: June - On schedule
- First Production shipments: September - On schedule
However, one 'bombshell' they just dropped is that they are rebranding Ube to 'Plum', based on advice of investors and difficulty finding a good domain representing the Ube brand.
The new website will go live by this weekend, and can be found at www.plumlife.com
- Feb 13 2014 12:19 PM
- by Dan (electron)
It looks like all is still on track in Ube-land, as they just posted an update on the KickStarter website, indicating they are still going to make their October 2013 shipping date. Ube also shared that they still have all the money in the bank, and are only using it for ordering of components (and not for paying salaries, travel expenses, etc.), which is refreshing to hear. Ube also started working on engineering the 'Smart Plugs' and 'Smart Outlets', mentioned in previous campaign updates.
The update also mentioned that the 10% discount for preordering is still active, but will soon be dropped to 5%, so if you are on the fence about the product, it's time to make a decision!
10% Discount on Pre Orders – for a Limited Time
You can still get a 10% discount on pre-orders for the time being. We are planning some changes to our ecommerce engine in the next few weeks and at that time we will reduce the discount for pre-orders to 5%. The 10% discount code is 0GVQF7X1DQNM. The link to our store is best found from our website at
Last but not least, they also announced the formation of a KickStarter API team. If you want your favorite software to support the Ube hardware, I highly recommend you let them know about this.
Ube is forming a Kickstarter API Action team! Help us build the killer dimmer by getting involved! If you plan on integrating the ube products with other 3rd party controllers / software, and you are a coder with knowledge in languages like Python, Java, etc… Send an email to [email protected] and write "API ACTION TEAM" in the subject line, we will contact you to discuss the details.
For more details and the complete update, go to the Ube KickStarter campaign website.
- Jul 02 2013 12:07 PM
- by Dan (electron)
Only 15 days left before the Ube Wi-Fi Smart Dimmer KickStarter campaign comes to a close. There are over 1,000 backers, and the campaign is very close to reaching its goal ($215,642 pledged of the $280,000 goal).
If you aren't familiar with the Ube smart dimmers, I highly recommend you check them out, and back this campaign if you have a remote interest in home automation.
This product is the proverbial kick in the pants the home automation industry really needed.
If you have any questions, don't hesitate to post them, Utz Baldwin is a member here, and is more than willing to answer any questions you may have.
They are also giving away a free room pack. You can enter this contest by liking them on Facebook. See this post for more information.
- Mar 20 2013 06:43 AM
- by Dan (electron)