From their press release:
Smarthome(tm) Inc., the world's leading authority in electronic home improvement and automation, today announced the formation of a parent company SmartLabs(tm) and three sub companies Smarthome Direct, SmartLabs Technologies and SmartLabs Design. The creation of SmartLabs Inc. more accurately reflects its roles as a visionary think tank and its sub companies continue to exemplify industry leadership as well as delivering best-in-class home control products and technologies.
"The creation of the new SmartLabs parent company and three sub companies demonstrates our unwavering commitment to industry innovation and leadership in electronic home improvement and automation -- from thought leadership and technological advancement right through to cutting-edge product designs and next-generation marketing and distribution," said Joe Dada, SmartLabs CEO.