Blu-ray Outsells HD DVD Nearly 2-1 Through September, Research Shows
Home Media Research also estimates that, since the formats launched in the spring of 2006, Blu-ray discs have outsold HD DVD titles by an estimated 3.01 million to 1.97 million.
But despite the statistics pointing in Blu-ray’s favor, some analysts are saying that it’s not over for HD DVD.
Tom Adams, president of Adams Media Research, also said the 18-month period of exclusivity for HD-DVDs by Paramount and DreamWorks should strengthen HD-DVD’s hand this quarter.
“This definitely smooths out the edge that Blu-ray had in exclusive titles and it very much strengthens HD-DVD’s hand in the fourth quarter,” he said, but still expects Blu-ray will lead for the year overall.
The exclusive deal with Paramount and DreamWorks has helped the HD DVD camp sell more than 190,000 copies of newly-released Transformers in its first week, putting it “on track” to become the best-selling HD DVD title of all time.
Reports have recently surfaced that Microsoft and Toshiba are working together to put an HD DVD drive into the Xbox 360, potentially putting it on the same level as Sony’s PlayStation 3.
Sony recently dropped the price of the PlayStation 3, making the most affordable Blu-ray player even cheaper at $399.