Ask them if they ever heard of "Moose" alarms. The Elk is the successor to a very successful line of Moose alarm products and every old pro has heard of Moose. But from a consumer perspective, it is hard to get the name recognition of DSC, ADT, Brinks, etc. Most consumers have never heard of JDS or HAI or Caddx either.flyguy said:Only thing is, nobody around here has ever heard of ELK before! Sure would be nice if it became more "mainstream" like DSC.