Well... on second thought, I may be considering this now. It looks like you just purchase the heat pump unit and use it with your existing water heater. It seems like you could either leave your exising water heater running and let this suppliment it, or turn it off and just use the tank. Also, it doesn't look like it would be too much slower to recycle than a regular water heater. This product's first hour rating is 43 gallons and I looked up a standard 50G electric tank (like I have) and that unit's first hour rating is 59 gallons. So what my water heater could do in one hour would take this unit an hour and 22 minutes... I can definitely live with that, plus, when I have a lot of guests and need a lot of hot water I could turn my water heater back on and using the two together would probably allow it to recycle much quicker than either one alone.
The unit is $499, but according to their map it looks like FL has some state and utility company rebates, so I need to find out how much those would be.
Brett