I used to purchase Elk batteries for my HAI stuff.
Just a quick synopsis here relating to your question:
AGM (absorbed glass mat) is a special design glass mat designed to wick the battery electrolyte between the battery plates. AGM batteries contain only enough liquid to keep the mat wet with the electrolyte and if the battery is broken no free liquid is available to leak out.
Gel Cell batteries contain a silica type gel that the battery electrolyte is suspended in, this thick paste like material allows electrons to flow between plates but will not leak from the battery if the case is broken.
More often than not AGM Batteries are mistakenly identified as Gel Cell Batteries. Both batteries have similar traits; such as being non spillable, deep cycle, may be mounted in any position, low self discharge, safe for use in limited ventilation areas, and may be transported via Air or Ground safely without special handling.
AGM Batteries outsell Gel Cell by at least a 100 to 1. AGM is preferred when a high burst of amps may be required. In most cases recharge can be accomplished by using a good quality standard battery charger or engine alternator. The life expectancy; measured as cycle life or years remains excellent in most AGM batteries if the batteries are not discharged more than 60% between recharge. There are some AGM batteries we sell that offer excellent 80%+ deep cycle abilities.
Battery Tender Plus Gel ProfileGel Cell Batteries are typically a bit more costly and do not offer the same power capacity as do the same physical size AGM battery. The Gel Cell Battery excels in slow discharge rates and slightly higher ambient operating temperatures. One big issue with Gel Batteries that must be addressing is the GEL CHARGE PROFILE. Gel Cell Batteries must be recharged correctly or the battery will suffer premature failure. The battery charger being used to recharge the battery(s) must be designed or adjustable for Gel Cell Batteries. If you are using an alternator to recharge a true Gel Cell a special regulator must be installed.