Easy Squintz, you're gonna blow a gasket.
Musings in no particular order...
For the cell-like plans, I have a flat rate of $29 for unlimited calling in the US. No minutes, a flat rate. I think you get the same thing with all the other carriers.
The biggest bang for me besides the price is that it is plug and play. No extra wires to run, no special phones, I don't have to leave my PC on, nor be anywhere near it. Put the TA in and you're good to go.
The other nice thing is that the Feds havent figured out how to tax it. So I am not getting hammered with all the miscellaneous charges on my phone bill. My phone bill was well over $100 per month - local. long distance, taxes and features. It is now a quarter of that. Almost feels like it's free.
I agree with you on the last point, that it should be free and we should all be taking advantage of what's there but in my case I'm sometimes just lazy, like right now. I think however, that as this stuff takes off for the masses, our Internet Providers are going to jack up their rates to handle the additional traffic. Or they'll use other excuses to jack up the rates.