New! Gmail Custom Time

I love their little disclosure at the bottom
*The term "Every time" is used loosely here to represent the number 10.

Since
Our researchers have concluded that allowing each person more than ten pre-dated emails per year would cause people to lose faith in the accuracy of time, thus rendering the feature useless.

Very funny

How about some of the responses...
"I just got two tickets to Radiohead by being the 'first' to respond to a co-worker's 'first-come, first-serve' email. Someone else had already won them, but I told everyone to check their inboxes again. Everyone sort of knows I used Custom Time on this one, but I'm denying it."

Robby S., Paralegal

I love this day....
 
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