If what Digger is saying is true that Elk is having its moment of truth, then DIY will be left dealing with unfriendly/uncompetitive master distributors. I tried calling ADI and asked if I could purchase Elk products. I was flatly told, “Not unless you are a professional installer.â€
I too tried to find some Elk installers in Atlanta. I was quoted crazy prices – like I owned some sort of luxury home. Another installer I talked with would not quote me a price because it was “refurb†that required moving around crawl space.
I absolutely refused to install an ADT or Brinks system. I have visited many houses where the control keypad is just a decoration. My friends/family just stopped using big company alarms because of false alarms, high service fees, and deficient customer service.
For example, my fiancé had a simple battery problem. For four days, we had to listen to ding-dongs coming from the panel. The service representative was nice and all, but he had to call the service center in order to get instructions on how to reset a zone trouble alert.
I have invested a considerable amount of time and money to educate myself on Elk operation and products. I will be extremely upset if I cannot maintain and enhance my system. I picked Elk because if I was going to shimmy around a musty unsafe craw space, I was going to at least have a decent security and home automation system.
I have received excellent service from Elk (Brad Weeks), and I hope that Elk will not abandon a core group of customers. Early adopters are critical for any technology product. I have already “sold†an ElkM1G to a friend after he saw the system’s capabilities. He purchased system online. I have a large number of technically savvy friends that might get a case of, “iPhone that’s Cool where can I Buy One,†syndrome. Actually, Elk can take a lesson from Apple here. Beside Apple’s wonderfully engineered products, Apple has a cult-like following of loyal/passionate customers.
Sorry, I don’t really want to start a big soap-box message. I have spent well north of $1800 to build my own system. I don’t want it flushed down the drain because installers are unhappy about being undercut (i.e., change in marketing direction). Channel conflict is normal part of the technology lifecycle. The key is figuring out how to manage growth while not putting your entire product’s destiny in the hands of one segment only.
If you are an end user and emailed ELK Tech support directly did you try and contact your retail distributor first? That is where the end user is supposed to start for help. Elk can not be the first point of contact if you have a question or need assistance. The overhead to support thousands of DIY customers would be tremendous for any manufacturer.
ADI did exactly what ELK wants. They are a trade distributor and not supposed to sell to retail customers. If you want to buy ELK products you need to contact a retail distributor (distributors like Spytown and ASI who are buying at Trade Distributor prices and selling to retail customer at what the retail distributors and installers pay are putting the installers and retail distributors in a position where they cant make money). Granted it is unclear who will be left standing shortly but if Dan's information is what ELK is planning someone has to be selling to the DIY market if ELK plans on continuing to support them. Again retail customers are supposed to contact their retail distributor not ELK for support and trade distributors (and those paying trade distributor prices) are not supposed to be selling to retail customers at installer pricing.
Example:
You have ADT install an alarm in your house. You have a problem do you call ADT or Ademco who makes most of the hardware for ADT? You buy an Ademco system online and install it yourself. Do you call Ademco or the reseller if you have a problem? If the reseller does not help you (after you give them a reasonable chance to) and you call Ademco would they help you? Not sure anymore. But ELK and HAI would but at a great overall expense to them. The retail distributors are making money and should help their customers. If they dont they ruin it for everyone.