The circulators that use the cold water line for the return pull hot water from the heater tank and force it back the cold water line and into the tank. That is the total loop. They shut off when the water at the faucet gets to a given temperature or after a given time so the cold water line gets somewhat warm. The pump doesn't need to be very big. Although the whole system is at pressure the only DIFFERENCE in pressure across the pump is due to the flow it generates and the flow rate (and thus the pressure) doesn't have to be that high. I would guess they use a spring check valve to prevent the hot and cold from mixing when the pump isn't running. I see no reason why they would need a large electric circuit. The Chili Pepper is one example and several others have been named I believe. Google is your friend...
Here is an explanation of how it works:
http://www.chilipepperapp.com/howit.htm
So, it seems there are 2 types of circulators (besides the dedicated line ones). You have ones like the Grundfos and Laing which sit on the heater tank and push hot water through the system while you put bypass valves at the sink(s) you want. You can have multiple bypass valves in case your plumbing is not daisy chained. The other type uses a smaller pump and valve that you put in at the location you want the instant hot (best at the end of a daisy chained line). These pull the water through. Chilipepper, Metlund and Redy Temp are examples of this type.
Yup, there are three types. The ones with a pump at the HW tank, the ones with a pump at the faucet, and the ones with return piping to the water heater.
I have had two of the three.
1) A Chilipepper has a pump under the sink or around the location you want hot water at. you push a button and it pumps water from the hot side into the cold side until the water get hot, then it stops. Its very energy efficient because it just runs a short time, BUT you need power under the sink to run it, and you basically need one at every sink you want hot water at. I hear they are more popular in Europe. To me, they are very limited, unless there is really just one sink or location you really want hot water at.
2) The second solution I'm presently using. A pump (Watts in my case) is installed at the hot water heater on the hot side and it pressures that side compared with the cold. You them must install these valves between the hot and cold at strategic locations. The valves open when the water is cold, and close when the water is warm (not hot). The pump, when running forces the hot water down the pipe into the cold water line. When the water gets warm, the valves close so more hot water doesn't go into the cold line.
These are O.K., but 1) the water starts warm and still takes some time to get hot, 2) some warm water goes into the cold line, 3) and when the pump is running, there is some energy waste because your warming water to a faucet you might not use, and 4) it may take many valves to cover all the faucets in the house. I use an automation system to turn on and off the pump. Its on when I'm likely to need hot water, off otherwise.
3) There is a third method which works best of any type, but also uses the most energy. Run a return pipe from the furthest hot water faucet back to the water heater and connect it to a drain at the bottom. Then install a pump anywhere in the return line.
So the pump, forms a loop that pumps the water from the hot water line, back to the base of the HW heater. (This is how hotels do it, by the way.) The water is always hot, and the cold water is still cold. BUT it wastes the most energy because you are keeping that loop hot. Insulating the pipes helps. There is also extra pipe wear from the constantly flowing water, but you can automate it to reduce this wear and reduce energy use.
So, there you go, no ideal system. #1 doesn't waste much energy, but but only works in a limited way. #2 is a compromise between energy use and functionality. You only get warm water to start, and your cold water is warm as well. #3 is best, but can use lots of energy.
Some people use multiple water heaters, but that causes added energy use as well. It uses more energy to maintain two tanks of water than one larger tank.