That is pretty interesting and really part of a trend that home automation people need to be watching. It seems because of the "mess" in the home automation world, many companies are just bypassing it all and creating systems that just support their stuff. This is a bit of the same concept behind the Wink and Smarthings hubs.
I have moved so don't yet have my full home automation system going, but for now, I have a UPB timer controlling all the lights, and I have this other box with simple timers controlling the blinds. Its not a perfect arrangement, but it does 90% of what I need until I can get everything else running.