Hi,
I established new company in Q4 2006, headquartered in south korea.
Our team have developed customized proprietary home automation solutions for domestic bulding contractors.
We are already deploying our product in high-class serviced-residence for rich eldery.
I have kept observation on US HA market and very interested in this market. And, I decided enter into this market for DIYers.
Our target customer is average users and non-programmer.
Our product is ARM9/linux based small standalone embedded controller is support Insteon or Z-wave. Maybe, its price will be about under $500.
I think that product concept is similar to universal devices(ISY-26) or pulse controller(http://www.pulse-control.com).
So, I have researched market and players for feasibility study. But, I found out some problems:
1) I know that customer support is very important. But, we are all korean. So, we are not so good at english.
To solve this problem, we'll be looking for a dealer/distributor in US. How about this? Who is suitable dealer?
2) We are small company and ROI is very important. our 1st questions is "Can we make enough revenue in this market?"
I estimated ROI and I knew we have to sell our product over 2000 units per year. Is it reasonable plan? Is it possible?
To examine this assumption, I have been looking for sales data of market players such as homeseer, embedded automation,
controlthink, universal devices, perceptive automation, and so on. But, I can't find anything!
I think they are small company and very limmited revenue.
3) Insteon vs. Z-Wave? Our important concept is easy to install. Because I think that multiple protocol support can harm our concept, we will support single protocol - insteon or Z-wave. Also, I know Z-Wave SDK is expensive. If we can make enough revenue, we can support Z-Wave. But, I'm afraid of ROI.
I want your advices.
I established new company in Q4 2006, headquartered in south korea.
Our team have developed customized proprietary home automation solutions for domestic bulding contractors.
We are already deploying our product in high-class serviced-residence for rich eldery.
I have kept observation on US HA market and very interested in this market. And, I decided enter into this market for DIYers.
Our target customer is average users and non-programmer.
Our product is ARM9/linux based small standalone embedded controller is support Insteon or Z-wave. Maybe, its price will be about under $500.
I think that product concept is similar to universal devices(ISY-26) or pulse controller(http://www.pulse-control.com).
So, I have researched market and players for feasibility study. But, I found out some problems:
1) I know that customer support is very important. But, we are all korean. So, we are not so good at english.
To solve this problem, we'll be looking for a dealer/distributor in US. How about this? Who is suitable dealer?
2) We are small company and ROI is very important. our 1st questions is "Can we make enough revenue in this market?"
I estimated ROI and I knew we have to sell our product over 2000 units per year. Is it reasonable plan? Is it possible?
To examine this assumption, I have been looking for sales data of market players such as homeseer, embedded automation,
controlthink, universal devices, perceptive automation, and so on. But, I can't find anything!
I think they are small company and very limmited revenue.
3) Insteon vs. Z-Wave? Our important concept is easy to install. Because I think that multiple protocol support can harm our concept, we will support single protocol - insteon or Z-wave. Also, I know Z-Wave SDK is expensive. If we can make enough revenue, we can support Z-Wave. But, I'm afraid of ROI.
I want your advices.