Since i'm up and thinking about HA and my ongoing delemma at this hour i'll chip in and i hope you'll take it as constructive. Understand i am extremely critical and you can summise what i'm looking for in a package in others recent posts (i.e. the holy grail of H/A software) ...
- the price is good, lack of zwave is bad (i know your faq says you plan to support it), but others already do - that doesn't bode well for you
- windows is bad, but overlookable for most people
- the scheduling / sunrise/set is all doable via the elk on its own
- remote access is nothing new and offered by most everyone. again elk would offer this for if i wanted it simply by using port forwarding in my router
- elk can do all the smoke/event triggering given as example
- on the gui front, the overlay and weather integration is nice in the price range
But, i can buy a rock solid hardware platform that doesnt rely on a PC 24x7 for slightly more and nearly everything you offer save a little gui and i think it's more reliable (gets me the even driven stuff, lighting integration with more technologies, I/O, voice announcements). You are not offering me the gap/void that i want fillled in my own setup up which is media integration + a slick gui. I think what you're offering is similar to other players in this field in similar price ranges (or to freeware)
If you want to be a serious player in this field, i have two words of caution:
1) i would strongly caution you against using verbiage such as the following in your advertising:
"also impressing your friends."
Most of us are not in this and spending the money we're spending to impress people. We're doing because we want to make our own lives more convienent. If it was about impressing friends, a purchase of CQC/ML purchase would have been a no brainer. There are those that think voice activaton is great, but many like me who do not and I have no intention of ever implementing it, especailly not to impress someone else. Maybe there are those "jones' who for your price would pay for something to show off, but i think most of the people in the forum aren't that shallow... Powerhungry, maybe
2) You really need to do a market analysis and see how you stack up. I see little that you can offer to differenciate yourself based on the content of your website and i think you really should think long and hard about how you intent to demonstrate your product offers something better. As one of the lesser knowns, i would strngly recommend you create a feature comparison matrix on your website that shows how you stack up against other vendors:
http://www.cocoontech.com/index.php?showtopic=1768
In closing, I strongly feel we need more competition not in the basic H/A/lighting/event arena but in Media control arena and/orit's integration with H/A. I think the H/A only market is saturated and offers little value to anyone running a robust platform like Elk to start with. The pricing of CQC/ML leaves room for competiton, but the catchup game would hinder anyone entering the field. Dean and David's packages are pretty darn impressive in terms of features sets and drivers offered. I don't see how anyone could get into that area outside of open source where profit is not a concern and make any headway - those guys are just too far ahead

I'd be impressed if a for-profit could come along and become a serious competitor along side them, frankly i'd expect them to fold in short order (and i've seriously thought about it myself and might have tried if i could have enlisted a lot of bright minds with me)
- brad