But I think we're going to see more and more of these cloud-based services as we go forward. It's the difference between managing your own server vs. using a cloud-based service to share files and access them remotely. Managing your own has many benefits, but also many costs and requirements. And as we see with everything from Dropbox to Pandora, there is a very big market for the ease of use these services offer. The security is admittedly lower, and the quality may be compromised. But it works, it's easy, and it doesn't require a person to become a hobbyist / professional to use it. So "good enough" works for most people, even if it doesn't cut it for many of us.
My whole point is that we discount these features because they aren't so important to US. But we're not the norm! We - and many of the manufacturers we support - could learn much from the folks at companies like Nest. Design, convenience, and ease of use really do matter.