I don't see anyone calling for direct sales to D.I.Y. users, it does not cost the integrators anything. I always recommend Surf Remote because they are D.I.Y. friendly, they can also do installs for other users.
I did not cost any integrator any money, they would not have gotten money for programming from me anyway, selling me a remote, or four in my case made them extra cash that might have gone to Logitech if URC remotes were not available to me. URC can set any policy they want, if they choose to deny my access to the newer remotes software then they have also removed any chance of me ever buying any of their new remotes, that means the dealer now gets nothing instead of sale profits.