I agree with all of you. I found out years ago that EH editor's picks were just the most expensive items in their new item list that month. I cancelled my subscription years ago, too, but they still send it. It even "miraculously" followed me through my recent moves, even though I was hoping it would be lost inthe mail.
The latest ones I get have an Ingram Micro sticker on them. I called to cancel that and I can't cause I didn't pay for the subscription! Gee, thanks! I just thumb through it while I'm on the toilet and file it in the box of paper I used to start the logs in the fireplace. I hope the inks they use aren't toxic!
There is a mid-level enthusiast that isn't served by most magazine companies today - the hobbyist/DIY market. Same for electronics projects, too. Years ago we had all kinds of DIY mags like that - where'd they all go? I can't believe that the kids these days aren't interested in building their own devices and systems...
I also get Tech Living, which is ok but lacking as noted above. I'm sticking with Cocoon and other Inet sites, and the people who frequent them like this bunch!