If your unit is sized properly it should run close to 100% of the time during your hardest season.
While a properly designed system with the right size unit is critical to energy savings, a properly designed system should not run 100% of the time at the extreme. At least not if your house is properly insulated and as air tight as possible. The closer it runs to 100% of the time, the less likely your system is designed properly, or the less air-tight your house is.
A properly designed system runs at 100% of capacity when the outdoor temperature reaches the design temperature.
Typically, a Manual J calc is done that determines BTU loss at the design temperatures. Manual J suggests the 97.5 percentile outdoor design temperature for cooling, 2.5 percentile outdoor design temperatrure for heating, and 75 degrees for indoor design temperature. The equipment is picked to match the BTU gain/loss at design temperture.