Personally, I don't like his constant efforts to substantiate his pricing. If he has to keep doing that, then he is definitely preaching to the wrong market. He should be selling CQC to the professional installers and high-end home builders' A/V consultants, not DIY'ers like us. If he is so against hobby use, he shouldn't even support X10.
I'm even considering giving up Homeseer as it is approaching the same price point, and the new features, while nice, are being bundled in a way that reduces the flexibility and capability for me to do the things I want my way.
I am so turned off by the tone of the posts that I won't even look at his stuff, let alone buy it. And I'd certainly steer others away from it if they are, like me, a DIYer and budget HAer.