Kevin,
Just guessing here but MAYBE they have so much money in this they need to start selling it in large quantities or else (else what I wont say but everyone can form there own opinion).
Marketing sells products....Engineering and production have to come up with it after its sold. Then a technician will probably be the one to actually make it work.
In a perfect world Engineering would have enough time to design a perfect product, Quality Assurance would get the bugs out, Production would find a way to make thousands per hour for practically nothing per piece, and everyone would want 10 of everything and the company would thrive.
Then there is reality......... Engineering is rushed to get the product to market, production is rushed to make it fast, quality assurance is told to check it fast and release it, Purchasing buys alternate components to make the product cheaper so the company can make a profit or more of a profit. The quality of the product starts to slide and its hard to pin down what the probelm is since it may be a combination of things. But production needs to keep cranking them out and marketing needs to keep selling them.
IF THAT is what is happening here that is business nowadays.