ALC isn't marketed to DIY, they just allow it. Compared to z-wave, insteon, UPB, and so forth, there is a big difference in how they capture market. SetNet is a fine store which I have bought many things from, but by no means is it a DIY geared website. If you phone them they are real nice and all and answer your questions, but the novice would be lost heading to their website, if they could even find it. It is a tough one to get Goolge to deliver. And if you notice, they require you setup an account on their website as a "dealer" even though they don't do one thing to make sure you are a dealer. They definitely give the impression that they would rather deal with someone who at least acts like a dealer.