123
Senior Member
I'm with Frederick on this one, some of us do watch tutorials and read manuals and online help.Dean Roddey said:... if you have to actually watch a video or read some documentation in order to understand it, the product is doomed.
I think you only need to put the average person in front of a reasonably complex application, like database software, to prove some things are difficult to grasp by simply poking around the UI. A well-designed UI will certainly help but a few minutes spent with an engaging video goes a long way to clear away the fog and point people in the right direction. Some of the instructional material Google produces for their services is very well done and doesn't feel like watching paint dry. A dull tutorial is likely to turn people off as quickly as an opaque UI.
If not tutorials, perhaps CQC just needs an "elevator pitch" video. Something short and sweet to introduce its core strengths (tailored for the market you're seeking). Remember "What is Google Voice?"