Rauco:
I talked with Rick about this and got some more info on the price changes.
He said that the increase in the percentage (25 to 30) is to bring it up to the markup that a distributor would charge. This is because there are distributors that are wanting to sell the plugins. So if you leave your plugin with HST, it will start being sold in other places as well as the HST store.
If you have a plugin that you want to sell somewhere else, you are welcome to do so, and HST will still provide the license codes to you. If you choose to do this, there will be no hard feelings from HST.